Visibility Works was founded by Chris Vale and Sean Woitas, two longtime collaborators with a shared commitment to helping businesses grow through smarter search marketing.
Co-Founder
SEO Industry Experience: 10 Years
Former Director and VP of SEO / Owned Medi
Co-Founder
SEO Industry Experience: 17 Years
Former Founder of Virtue Advertising, VP of SEO & Chief Product Officer, 3x Founder
Partner
SEO Industry Experience: 8 Years
Former Director and VP of Product Development
Fast forward to 2025: Chris and Sean have reunited to launch Visibility Works, a boutique agency built for the new era of search. Joined by partner Jeremy Vale in 2026, the team brings decades of combined experience helping brands navigate a digital world where visibility means more than just rankings. It’s about showing up where it matters most, from Google and AI-driven results to ad platforms and beyond.
Fast forward to 2025: Chris and Sean have reunited to launch Visibility Works, a boutique agency built for the new era of search. Joined by partner Jeremy Vale in 2026, the team brings decades of combined experience helping brands navigate a digital world where visibility means more than just rankings. It’s about showing up where it matters most, from Google and AI-driven results to ad platforms and beyond.
We believe SEO is more essential than ever, not just for organic visibility, but for how it amplifies paid media, AI search, and overall digital performance. Today, a well-optimized site doesn’t just rank better. It can lower paid search costs, improve conversion rates, and enhance your presence across every digital channel. That’s the kind of holistic visibility we help our clients achieve
At Visibility Works, we bring enterprise-level expertise with a hands-on, collaborative approach. Growing your visibility should never feel like a black box.
